Developer’s World | Emergent content: Yours, mine, ours – Dale Peskin, Chris Willis, Eduard Danilo Ruiz, Michael Smolens, Adam Hoey
Rather than trying to control content spiraling through the mediascape, enterprising businesses allow content to have a life of its own, as others repost, edit, parody, mashup or comment on it. While surrendering control may seem a counter-intuitive business strategy, content free-for-alls, with soft brand associations, can expand audiences, reach and influence.
Session Chair: Dale Peskin, Managing Director, iFOCOS
- Chris Willis, Footnote
- Eduard Danilo Ruiz, Danilo Black
- Michael Smolens, CEO, DotSUB
- Adam Hoey, Director, Enterprise Business Development, Proteus
Blogged by Brooks Lindsay
Chad Capellman is the web producer for wemedia.com. He has served in this capacity for every We Media conference even while working for other employers that included Boston.com, Eons.com and O’Reilly Media. He has applied many of the CMS, social networking and extended reach lessons he learned from five years at the Media Center at the American Press Institute and elsewhere to client web sites. He can be found at capellman.com
