Reinventing Advertising One Dwarf at a Time

From John Wanamaker to cash4gold, Tuesday’s session on reinventing advertising focused on the many kinds of relationship customers have with advertising, especially the online variety. Like the seven dwarfs, each relationship has its own personality, and depending on the situation customers might find themselves adopting one or more of these personality types…. First, there’s indifferent dwarf. S/he […]

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Ushahidi y los momentos de crisis

Cuando escuché a Erick Hersman hablando sobre el Ushahidi pensé de inmediato en el terremoto de Pisco del año 2007 en Perú. Erick nos hablaba de una forma de conexión en momentos de crisis, que nos permitía saber qué estaba sucediendo en el lugar del incidente. “Puede tratarse de un desastre natural, un hecho de […]

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Bold ideas, Game Changers and New Concepts

Bold ideas came out of the opening session of the 2009 We Media conference. A review and summary of the projects and people behind the Game Changer awards had a common thread : In each case, these projects used social media to engage people, as individuals, citizens or community members in a way that is […]

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Digital natives face to face with us boomers

Digital natives: Who teaches whom? Moderator: Sam Grogg, Dean, UM School of Communication. Panelists: Greg Linch, multi media reporter and senior journalism major at UM. Sanjeev Chatterjee, professor of broadcasting and executive director of the Knight Center for International Media at UM. Jody Brannon, National Director News 21, Arizona State University. Krista Van Tassel, Net […]

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Dare to be stupid

UPDATE: Doug’s presentation can be found here Doug Poretz of Qorvis is my hero. OK maybe not, because I just met the man. But boy did he crystallize a lot of thoughts that have been running through my mind in the past month or so. I was one of the many people who were recently […]

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Digital Natives: Who teaches whom?

UPDATED: 8:28 a.m. ET In a year or two, colleges will be educating freshmen who have always lived with the Internet. Mosaic, the first browser with in-line pictures, debuted in 1993, explained Rich Beckman of the University of Miami School of Communication. These digital natives or millennials, depending on who does the naming, are digitally […]

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Food for thought, Wednesday, Feb. 25

UPDATED: 8:45 PM ET Eight of us, half who have worked or still work in mainstream media, and the rest young New Media entrepreneurs, had a lively discussion about the future of so-called old or mainstream media. The consensus was that traditional mediums will not die off however they will become significantly smaller and will […]

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Do-gooders present at WeMedia

I’m struck by how many non-profits are here at WeMedia – and not just not-profits technically-speaking, but inspiring starts ups and people of all sorts who want to encourage action and change (I was at BarCamp Miami and Future of Web Apps earlier this week and it was definitely more geeky of course, but businessy […]

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